Q&A: How to give creative feedback

This post has been percolating in my mind for a while now!  I had a great business consult a few months ago, and one of the things we talked about was how to best deliver work to my clients, and effectively navigate the revision process.  I loved his approach and assessment because it shone a light on something I had not considered since I have spent every moment of my career in  design-based profession: many clients have never needed to give feedback on creative work before. 

Unless you have renovated a home (or redecorated with professional assistance) or had something custom made for you, your wedding invitations may well be literally the first time you need to give feedback to a creative professional! And while any way that you communicate your wishes can work out in the end, I thought I would put together some tips to help you get the most from me!

Tell Me (Exactly) What You Like!

Start by telling me your favorite parts about the designs I share with you. This helps me better understand your aesthetic and the elements we can build from as I refine your design. Be as specific as you can though to avoid confusion – I might think you are super attached to an entire design you said you like, when in reality you like the general idea but would be OK with some tweaks to font, color choice.  

Give Me a Problem to Solve.

If there’s something you do want to change, tell me what elements aren’t working so well and I can go dream up an amazing solution for you – don’t feel like you have to solve it for me. Sometimes a little time allows everything to click into the perfect cohesive design, and a little sketching on my end to brainstorm can be all it takes to take a design from OK to WOW.

The other thing to remember is, I do this every day!  It’s my responsibility to be aware of as many solutions and options for you as possible, and you shouldn’t feel you have to select an answer immediately when you may not know all of your choices.  All that being said, if you feel strongly about an idea then let’s talk about it! My job is to listen to your wants and get to the best finished product possible.

Be Honest.

This process is about you, and I want you to be 100% happy. So don’t be afraid to tell me your honest opinions! I want to know what you love (and what you don’t) so that we can get to the best final product. 

Trust Me.

I can’t stress this enough – I do my best work for clients who hired me because they loved my style, and trust me to deliver. My wedding designs are for you, not my ego or even to my taste, but when I am confident that my instincts are aligned with your ideas I can let my creativity loose and be more of an artist. And in those situations, we both win!


Thanks for stopping by friends! I hope this advice helps you get the absolute best out of all your vendors – remember, we are never happier than doing our best work for you! Your awesome finished product, whether that’s wedding stationery or photography, or florals, or event design, is why we do what we do.  Working as a creative can be very demanding, but with the right input from you we can make something amazing together!